Shipping has long complained about negative perceptions and a general focus on all that is bad. Now shipmanagement association InterManager is attempting to address this by running its own global positivity campaign.
Using social media to spread the word, InterManager is urging members of the maritime community – including seafarers, shore workers, and their families – to post a positive image of shipping on social media alongside the hashtag #shippositive, tagging InterManager too.
Up for grabs are five iPad devices which will be awarded to the five photographs which the judges decide best demonstrate a positive image of shipping.
By demonstrating shipping’s positive side, particularly the camaraderie and opportunities of a life at sea, Kuba Szymanski, InterManager’s secretary-general, said he believes the industry can reach out to the next generation of seafarers.
“Shipping has to fight for the talent of tomorrow against strong competition from shore-based industries like IT. We need to show young people that we can offer an exciting, interesting, and rewarding career path beginning at sea and progressing to shore if they choose. There are many roles and opportunities available to motivated men and women and our #shippositive campaign gives us an opportunity to highlight the plus side of our amazing industry.”
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InterManager’s #shippositive competition runs to June 30 and the iPad winners will be announced during London International Shipping Week in September.